Green Care: from academic theory to entrepreneurial practice

Green4C e-learning course, 1st Edition

Interested in starting your own business in Green Care? The Green4C team, guided by the University of Padua and Elevate Health, designed a high-level online course in entrepreneurship and innovation for students and professionals in the field of Green Care.

The course will be run on a specialist high-quality and moodle-based Virtual Learning Environments (VLEs) and taught by Green4C’s well-trained team of professionals and scientists. The course will use online mentoring, forums, webinars and much more, to enhance the learning experience. On this page you will find the form to pre-register for the course: pre-registration does not bind but it allows you to be informed immediately when enrollment opens.

Who can apply?

The course is designed for students, researchers, and professionals interested in Green Care Initiatives.

  • Students from the University of Padua, Transylvania University of Brasov and University College Dublin must register through their University. Doing so they will be able to follow the course without any fee and with the recognition of the ECTS credits (the number of credits can change, please check directly with your University).
  • Students affiliated with other Green4C scientific and business partners  (click here to see the Partner list) will have the opportunity to enroll at a reduced rate.
  • All others will be able to take advantage of the Early Bird Subscription that will allow them to enroll with a 20% discount!

When the course will start?

The e-learning course “Green Care: from academic theory to entrepreneurial practice” will start in early October 2021 and end in January 2022. At the end of the course there will be an exam. Those who pass the exam will receive a certificate of successful completion, while those who participate without passing it, they will receive a certificate of attendance.

It is not currently possible to apply for the course, but you can pre-register via our form. We will inform you once the application will be open and you will be able to complete the payment and the registration.


  • Full price: 250 €
  • Early Bird: 200 € – valid only for the first 2 weeks
  • Students from the 3 project partner universities: the course is free for students from the University of Padua, Transylvania University of Brasov and University College Dublin.
  • Affiliated students: 200 € (from other Green4C scientific and business partners)

The course is designed within the international Green4C project, Universities and Business partners will contribute to the teaching and content. Our team uses different types of teaching methods, from in-depth written assignments, webinars, group work and targeted tutoring activities.

The course is divided into the following 8 compulsory e-Modules:

  • Module 1 – Introduction
    Activities: welcome, objectives and learning outcomes, participants self-introduction and learning path, the Green4C project.
  • Module 2 – Nature-based solutions, health, well-being and social inclusion
    Activity 1: Nature for Health, Well-being and Social Inclusion: Green Care, conversation with expert;
    Activity 2: Green spaces for well-being, inspirational video, report your own experience, conclusion and evaluation of the week.
  • Module 3 – Green Care in action: thematic sectors and different approaches
    Activity 1: forest-based care – definitions and overview of the literature, main characteristics of the forest-based care initiatives, a conversation with an expert, real experiences (video), co-creation of a database of cases;
    Activity 2: Social agriculture – definitions, real experiences (video), a conversation with an expert, co-creation of a database of cases;
    Activity 3: Urban green care – definitions, a conversation with an expert, real experiences (video), co-creation of a database of cases;
    Activity 4: Green care tourism – definitions, a conversation with an expert, real experiences (video) a database of cases;
    Activity 5: conclusion and evaluation of the week.
  • Module 4 – Actors, partnerships and institutional frameworks
    Activity 1: Actors and partnerships in Green Care – theory on actors and partnerships in the sector, a webinar on green prescriptions on nature and mental health, a video on how research can support social enterprises;
    Activity 2: Institutional frameworks for initiatives in Green Care, policies for the sector, legal frameworks and bureaucratic issues, thematic forums.
  • Module 5 – Becoming an entrepreneur in Green Care
    Activity 1: Deciphering the markets in Green Care – innovation in Green Care, market outlooks;
    Activity 2: Entrepreneurship in Green care – entrepreneurs and type of enterprises, interviews with some entrepreneurs;
    Activity 3: Start realising your idea – identify a challenge and your response to it, first step from your idea to a business;
    Activity 4: Value Proposition and Business Model Canvases – theory, some good examples, Q&A from entrepreneurs.
  • Module 6 – Resources and soft skills for entrepreneurs
    Activity 1:Tips on marketing, networking, getting help from mentors and advisors, financial planning and sources of financing and fundraising;
    Activity 2: Let’s practice with entrepreneurs!
  • Module 7: Your turn!
    Activity 1: Building the Wikipedia page of Green Care;
    Activity 2: Developing your own business idea.
  • Module 8 – Final evaluation
    Activity 1: complete and present Learning Journey Canvas and share it with the group;
    Activity 2: Wrap up, reflections on the course, evaluation by the tutors, course evaluation by students.

The course is implemented by the University of Padua and Elevate Health in collaboration with all project partners. Therefore, participants will benefit from the knowledge of some of the most prominent professors, researchers and professionals in the field.

Are you curious to know more? Here are some of our key speakers but remember that, during the course, you will meet lots of other experts:

By the end of the course, participants are expected to be able to:

  • define what nature-based solutions are and explain why they are important for society, the economy and the environment;
  • define the concept of Green Care and its contribution to people’s health, societal well-being and social inclusion;
  • designate how and why green spaces can be used for health and wellbeing;
  • explain the key characteristics of Green Care initiatives with a focus on four thematic sectors: forest-based care, social agriculture, urban green care and green care tourism;
  • identify the range of Green Care initiatives that are underway in various fields of application and in different countries, in terms of e.g. social functions, locations, target groups, actors and roles, partnerships and business models;
  • differentiate among different types of innovation and Entrepreneurship (Technological, Institutional, Social, Sustainability etc.) concepts and appreciate how they can be jointly applied in Green Care initiatives in different contexts and situations;
  • describe the regulatory, legal and institutional/governance contexts of the different fields of application of Green Care initiatives;
  • define the structure, function, development, and emerging trends related to the markets for Green Care;
  • identify solvable problems for business cases, develop entrepreneurial visions to respond to societal needs and draft the business idea/solution;
  • recognize successful and challenging business development factors in Green Care initiatives;
  • apply business management tools such as the regular and Social Business Model Canvas’ to Green Care initiatives;
  • identify sources of financing and understand the benefits of acceleration and incubation for entrepreneurship in Green Care;
  • acquire basic skills in marketing and communication, such as use of social media and techniques of storytelling to be applied to Green Care and related sectors.

Pre-registration form

The pre-enrollment does not bind in any way, for this reason we recommend that you send us your request now even if you are not 100% sure of being able to participate!

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