Communicating healthy forest air as a medicine

Publication from the AllianceAuthor: Droli, Maurizio; Ohe, Yasuo
Year of publication: 2022

An average adult, when resting, inhales and exhales the remarkable amount of 10,000 – 12,000 litres of air per day. Nevertheless, despite the importance of healthy air for humans and the multitude of organisations promoting healthy destinations in brochures, very few tourism organisations are fully harnessing the potentials of healthy air for public health and sustainable tourism development purposes. This case is intended to provide students with an understanding of Relatively Clean and Healthy Air (RCHA), healthy forest air, and ‘forest aerosols’ as new, evidence-based resources for public health, wellness, and sustainable health-tourism development purposes. The lessons learned are applicable both at the level of tourism firms and of destinations.
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